Combining a deep understanding of human anatomy with a holistic approach to wellness, Alessio Arnaldi provides exceptional osteopathic care in both Milan and Isola d'Elba. With a dedication to improving patient well-being through natural, hands-on therapy, Alessio’s practice is a haven for those seeking relief and a better quality of life.
Challenge
To Develop a cohesive brandING that reflects Alessio’s expertise, HIS PERSONALITY, his dedication to patient care, and the serene, therapeutic nature of his practice.
In a city like Milan, where people never stop, maintaining full health, calmness, and seeking inner peace is highly esteemed. To ensure the personal branding reflects Alessio's true essence, a questionnaire was used to understand his personality and vision, resulting in a visual identity that showcases his unique style and aligns with the aspirations of Milanese residents.
Logo - Monogram
Agave Green - Epidermis Beige - Horizon Blue
The logo features custom lettering & represents Alessio's name and profession.
As for the colors, agave Green represents growth and health, reflecting the core principles of osteopathy. epidermis Beige evokes warmth and well-being, particularly suited for content related to paediatrics. horizon Blue signifies sincerity AND attentiveness, embodying Alessio's spirit. All of These earth tones connect the viewer with nature and SERENITY, accompanied by warmth and human sensitivity.
The primary sans-serif font creates a sense of welcoming, luxury, and breaks down barriers and fears associated with trying an unfamiliar therapy. the secondary serif font conveys seriousness and reassurance.
Photographic Post - Non-Photographic Post - Highlights & Story design
The project further developed into creating guidelines for applying his visual identity on Instagram, detailing tone of voice (including the use of emojis & caption design), photography style & filters, as well as the arrangement of photos, text, timelines, Hashtags and overall aesthetics across single posts, carousels, reels, stories, and highlight covers. Pro bono tips were also provided to ensure 360° implementation of his branding in both DIGITAL & physical contexts.
