Blanche Store and more is a refined hair and beauty concept store nestled in the quiet streets of Milan’s Porta Venezia. Born from an all-female vision, it has attracted a collective of top industry professionals, blending the worlds of fashion and beauty. Offering a tailored mix of hair services, exclusive products, and luxurious beauty treatments, Blanche is a sanctuary for those seeking expert care and an elevated, personal touch.
Challenge
To craft a distinctive digital identity that mirrors the elegance and attention to detail found within the walls of Blanche. The challenge was to create a seamless and engaging online presence across digital platforms, ensuring every aspect—from brand strategy to social media and website design—reflects the essence of Blanche’s in-store experience.
A hair & beauty concept store with an intuitive entity that understands you.
A consciousness your hair and skin need.
A consciousness your hair and skin need.
#Itrustblanche
The digital presence reflects the same luxurious atmosphere found in-store.
Deep green, gold, and vibrant dark blue—the colors that define the space—are carried through the website and social media, creating a consistent and immersive experience.
Every photo (and video) is thoughtfully crafted to embody this aesthetic, combining elegance with a sense of intimacy. The result is a seamless blend of beauty and sophistication across all digital platforms, offering users a glimpse into the world of Blanche, no matter where they are.
The tone of voice blends elegance, romantic artistry, and thoughtful inspiration. Through the use of metaphors and reflections, each sentence weaves a narrative that mirrors the luxurious yet intimate experience offered in-store. The language is carefully crafted to inspire, uplift, and connect with Blanche’s audience on a deeper level, resonating emotionally and reinforcing Blanche’s philosophy of personal care.
Blanche’s custom Instagram filter brought the brand’s signature colors and style directly to users. In order to focus on the hair, The filter placed Blanche’s logo over the eyes of each customer, with each logo in a distinct color—blue, gold, and green—reflecting the store’s iconic palette. Whether used solo or in a group, the filter added a touch of Blanche’s elegance to everyday moments, enhancing the connection between the brand and its audience.
The e-commerce experience is designed to reflect the store’s ambiance while ensuring clarity and ease for shoppers. Each product is showcased in various locations throughout the store, capturing the essence of the brand. As users hover over a product image, a clear version against a crisp white background appears, allowing for a seamless transition between the enchanting in-store aesthetic and the straightforward presentation needed for online shopping.
This design choice enhances the shopping experience, merging elegance with functionality.
Blanche has partnered with a diverse range of influential figures, including Chiara Ferragni, Riki, Valentina Ferragni, Fedez, Veronica Ferraro, Vanda Icardi, Marina Di Guardo, Francesca Ferragni, Ema Kovac, Angus Gandolfo, Alessandro Egger, Marco Fantini, and many more.
These collaborations amplify Blanche’s reach and resonate with a broad audience, showcasing the brand’s unique offerings through the voices of those who embody style and beauty.