Mr & Mrs Italy is a luxury Italian fashion brand, founded in 2007 by a group of designers aiming to reinvent the traditional winter jacket. The brand is celebrated for its bold designs and strong connection to urban life, with garments that juxtapose utilitarian exteriors against kaleidoscopic linings.
Enzo, a prominent Chinese influencer, is known for his innovative content that merges fashion with bold visual narratives.
THE CHALLENGE
to create engaging and visually distinct content for both Mr & Mrs Italy and Enzo’s Instagram pages.
The visuals strike a balance between fashion-forward imagery and the city's natural and urban elements, all while maintaining the brand’s edgy, modern feel.
Collage-like compositions with fragmented perspectives offer multiple angles of Milan—blending streets, fashion, and nature. Bosco Verticale and Ceresio 7, both rich in greenery, serve as the backdrop to reflect the connection with nature.
Desaturated tones and a greenish moody atmosphere add a contemporary edge, while the interplay of scale and perspective challenges viewers to engage with the layered narratives and bold identity of the brand.
