Inspired by the film ‘Memento,’ where memory fades into ink, this project transforms human bodies into canvases of rebellion and denunciation. Tattoos—messages of freedom, motivation, and anger—speak boldly against our indifferent actions. In a striking black-and-white triptych, models bare their skin, emphasizing the power of thought in a world where ideas remain unmaterialized. The title echoes Clint Eastwood: “There is a rebel who lies deep in my soul”.
The challenge
To bring this vision to life in the studio, staying true to the creative direction and mood-board. The challenge was to recreate the raw energy of rebellion while maintaining a minimalist, artful aesthetic.
Photo: DEPULP - Concept & Hair:Marco Patti - Hair assistant: Tamara Fenza - Makeup: Valeria Roberti - Tattoo: Giampiero Canonico - Models: Francesca Esposito, Anna Krasovska, Raluca Arosoaie - Agency: Women Management