Women's Football Agency (WFA) is a leading German sports management agency dedicated exclusively to representing female football players. Founded by Jasmina Covic, a trained sports manager with a career in professional football since 2014, and Brian Eylert, a highly experienced agent in both men's and women's football.
CHALLENGE
The challenge was to create a unified brand identity that embodies WFA’s commitment to empowering female athletes, capturing their vibrant energy and the professionalism that defines the agency. This included designing a logo, branded collateral, and editing the hero video.
the logo features "Women's Football Agency" in a circular arrangement around a central motif—a stylized football overlaid with two crossing lines, symbolizing a simplified football pitch. This symbolic and functional design symbolizes teamwork and interconnectedness within the sport.
THE VISUAL IDENTITY IS DESIGNED TO BE BOLD AND EMPOWERING, TO MOTIVATE AND UPLIFT EVERYONE IT TOUCHES. IT CONVEYS A SENSE OF UNITY, STRENGTH, AND EXCELLENCE, CELEBRATING THE ATHLETES’ ACHIEVEMENTS AND THE SPIRIT OF THE SPORT. THESE IMAGES ARE ACCOMPANIED BY AFFIRMATIVE WORDS (LIKE “BRAVE”) WHICH HIGHLIGHT THE QUALITIES THE AGENCY WANTS TO EMPHASIZE.
The stone rose pink shades, combined with white, create a distinctive and sophisticated aesthetic tailored for WFA. The sharp-edged, sans-serif font enhances precision and professionalism, reflecting the agency's mission.
Featured on the agency's website, the hero video is edited from client footage and enriched with bold & dynamic animations.